Zoom is bringing apps and paid-for events to its video meetings service, in a bid to consolidate its grip on the huge new audience that flocked to its platform during the pandemic.
The move marks the San Francisco-based company’s first attempt to turn the online meetings habit developed by hundreds of millions of people this year into a more central part of their lives, while laying foundations for a wider business with interactive video at its core.
Zoom on Wednesday launched a US test of a marketplace called OnZoom, where anyone can promote and sell virtual events, with a full commercial service scheduled for next year.
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