The writer is the founder and publisher of The Syllabus, a knowledge curation platform

Without much fanfare, Verily, Alphabet’s life sciences unit, has launched Coefficient Insurance. It was only a matter of time before Google’s parent got into the health insurance business — in fact, one wonders what took it so long. With Google’s intimate knowledge of our daily patterns, contacts and dreams, the search engine group has for years had a far better picture of risk than any insurer.

That Coefficient Insurance, which is also backed by Swiss Re, would initially focus on the relatively arcane area of stop-loss insurance to protect employers from staff health cost volatility should not obscure its ambitious agenda for the rest of the industry. Thus, according to Verily’s senior management, it might soon start monitoring at-risk employees via their smartphones and even coaching them towards healthier lifestyles.