Three-word slogans, starting with a verb, are the currency of the populist. “Take back control” and “Build that wall” served the Anglo-American wing of that movement handsomely in 2016. Leaders become verbose in office — courtiers, those patient listeners, encourage bad habits — but one of Donald Trump’s best-performing tweets of late honours the format. “OPEN THE SCHOOLS!!!” howled the US president, to 400,000 retweets in 24 hours.
以動詞開頭的三個(gè)單詞的口號是民粹主義的貨幣。2016年，“奪回控制權(quán)”(Take back control)和“建造那堵墻”(Build that wall)的口號，幫了英美民粹主義運(yùn)動的大忙。就任之后，領(lǐng)導(dǎo)人的話變多了——他們身邊的那些親信，那些耐心的聽眾，助長了壞習(xí)慣——但唐納德?特朗普(Donald Trump)近來人氣最高的Twitter帖子之一重拾這種格式。美國總統(tǒng)高呼“開放學(xué)校！”(OPEN THE SCHOOLS!!!)的帖子在24小時(shí)內(nèi)被轉(zhuǎn)發(fā)了40萬次。
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