Alan Jope is sipping a cup of herbal tea. “A few years ago [this] would have been inconceivable,” said the 55-year-old Scottish chief executive of Unilever. “I hope my mates don’t see me.”
The conversion of Mr Jope, who calls himself a “long-term black tea drinker”, is a sign of a broader trend: across several wealthier countries, the traditional brew is falling out of favour. In the UK, US and Russia, retail sales volumes of black tea dropped by at least 10 per cent in the five years to 2019, according to Euromonitor.
As head of the world’s largest tea seller, Mr Jope is more concerned than most about the cooling market.
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