Apple launched a cheaper iPhone with a smaller screen on Wednesday, expanding on a strategy to cut entry point prices so it can grow its user base for services.
Priced from $399, the single camera, 4.7-inch screen in a revamped version of the iPhone SE features “touch ID” rather than facial recognition, and is equipped with Apple’s A13 Bionic chip, which the company says is “the fastest chip in a smartphone”. Sales of the smartphone — available in black, white or red — start on Friday.
While sale volumes were difficult to estimate during the coronavirus pandemic, analysts said the phone came at an opportune time for many customers who would find it difficult to justify an upgrade to an iPhone priced at the $1,000 upper end of the range.
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