The case study is a core component of business school curricula, exploring concepts from finance to marketing in the corporate world. Many of these case studies focus on large companies wrestling with complicated business decisions. Does an acquisition make sense? What is the best way to price a new product? Is it time to exit a particular market?
案例研究是商學院課程體系的核心組成部分，探索從財務到營銷的企業界概念。其中很多案例研究聚焦于應對復雜商業決策的大公司。一宗并購是否合理？為一款新產品定價的最佳方式是什么？現在是否該退出某個市場？
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