Chinese search and online services conglomerate Baidu will shutter its medical consultation service after a string of medicine advertisement scandals bit into the company’s reputation and revenues last year.
The online consultation platform, Baidu Yisheng, will begin taking some of its services offline on March 10, with all services halting completely by April 1 as part of corporate restructuring, according to an announcement made on its official WeChat account.
Baidu narrowly missed revenue expectations in the final quarter of last year, as the Chinese search engine tried to reassure investors that the worst of its latest advertising scandal was behind it.
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