Alibaba has bought a stake in a discount grocery store chain, as China’s biggest ecommerce group broadens its focus from online to offline retail as part of its expansion strategy.
In a sign of how Alibaba’s approach to ecommerce has changed, the Hangzhou-based company said the main reason it bought a 32 per cent stake in Sanjiang Shopping Club was its “extensive offline network and experience running retail stores”.
Alibaba yesterday said it had agreed to pay Rmb2bn ($290m) for the stake in Sanjiang, which is based in Zhejiang province where it operates 160 discount grocery stores. Sanjiang said it had more than 1m members.
您已閱讀28%(630字),剩余72%(1632字)包含更多重要信息,訂閱以繼續探索完整內容,并享受更多專屬服務。