WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.
The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS.
WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.
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