As dean of Harvard Business School, part of Nitin Nohria’s job is to mythologise its vast campus. The inauguration last month of yet another new building offered a perfect marketing opportunity.
作為哈佛商學院(Harvard Business School)的院長,尼廷?諾里亞(Nitin Nohria)的部分工作是把該學院偌大的校園變成神話。上月,另一座新大樓的落成提供了一個完美的營銷機遇。
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