After a hesitant start, ecommerce finally looks ready to play its hand in the luxury watch market.
A recent report published by the consultants McKinsey forecasts that the global luxury ecommerce market is nearing its tipping point and by 2025 online purchases of luxury goods will account for 18 per cent of sales across all categories — three times the current figure.
The report suggests these sales will be worth about $70bn annually, making ecommerce the industry’s third-largest market after China and the US.
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