Goldman Sachs is promising junior investment bankers faster promotions, more diverse experiences and less menial work as part of Wall Street’s latest attempt to lure new talent in the face of tough competition.

The bank unveiled a series of new initiatives to staff on Thursday afternoon, after nine months of senior management soul-searching. The process included interviews with hundreds of junior bankers to find out what would make them more likely to stay at Goldman rather than decamp to hedge funds, asset managers and tech groups.

David Solomon, co-head of investment banking, insisted to journalists that there were “still a lot of people who want to work for Goldman Sachs” even though banking has lost some of its allure as bonuses have fallen and the sector has been hit by scandals.