Fitbit and some of its shareholders hope to raise up to $478m in its initial public offering, giving the wearables maker additional fuel to race against rivals from Apple and Samsung to Jawbone and Xiaomi.
In a key test of public-market investors’ appetites for new consumer device makers, the maker of fitness trackers set an initial pricing range of $14-$16 yesterday, after filing to go public last month.
Fitbit intends to sell 22.4m shares, raising up to $358m for general corporate purposes, at the top end of the range, while existing investors, including the company’s founders, will sell 7.5m shares for up to $120m.
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