Fake Apple Watches — or timepieces that appear similar to the new devices and are suspiciously affordable — have gone on sale across China as consumers jump the gun before the genuine items are available next month, writes Charles Clover in Beijing.
On ecommerce websites such as Alibaba’s Taobao, the watches appear nearly identical to Apple’s product, down to the digital crown controller on the side of the device and four sensors on the underside.
Most do not have a brand marking and cost Rmb250-Rmb500 ($40-$80) — as little as a 10th of the price of the cheapest Apple Watch shown this week by Tim Cook, chief executive.
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