The iPhone doesn’t fall far from the tree. Apple reported a surge in revenues last quarter as iPhone sales revenue jumped a fifth from last year. That’s thanks to the iPhone 6, which went on sale just eight days before the quarter’s end. Unit sales of the iPhone rose 16 per cent – a similar pattern to previous new releases, but bigger. Bendy or not, the phone is keeping Apple’s margins firm: gross margin rose to 38 per cent in the quarter, from 37 per cent last year. Though iPhone 6 sales were not disclosed, strong demand for the new, more expensive phones was underlined in the average selling price for all iPhones, which rose 4.5 per cent year on year.
蘋果(Apple)新版iPhone手機再現了成功。蘋果報告上一季度營收激增，iPhone銷售額比去年躍升五分之一。這要歸功于在第三季度結束前8天才開始發售的iPhone 6。這款iPhone的銷售量上升了16%——與之前新款iPhone發售時的增幅相似，但更大一些。且不管是不是容易掰彎，這款手機穩穩支撐著蘋果的利潤率：該季度毛利潤率上升至38%，去年是37%。雖然該公司不披露iPhone 6的分類銷售數據，但對這款更昂貴的新手機的強勁市場需求，從iPhone均售價同比上升4.5%可見一斑。