Apple sold a record 10m of its newest model iPhones in the first weekend of sales, as crowds mobbed stores in 10 -cities around the world.
Early shipments of Apple’s latest smartphones rose by 11 per cent over last year, despite the absence in the launch-day line-up of China, where the iPhone has faced unexpected regulatory hurdles.
Wall Street’s estimates for first-weekend sales had ranged between 8m and 12m units. The total represents some $6bn of sales for Apple in three days, based on the iPhone’s average selling price, before operator subsidies, of about $600.
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