Smartphone owners’ waning appetite for new apps is casting a shadow over what has been a technology market hotspot and is fuelling mobile developers’ concerns that their best days of growth are coming to an end.
Almost a third of smartphone users do not download any apps for their devices in a typical month, according to a report by Deloitte that predicts the volume of app store sales is hitting a ceiling.
The average number of apps downloaded on a monthly basis has decreased considerably in 2014, the firm found in a survey of people in the UK. As smartphones saturate mobile markets in the US and Europe, developers must rely on customers continuing to download new apps for their businesses to grow.
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