The latest wave of anti-trust investigations in China – first Qualcomm and now Microsoft and the ongoing criminal investigations involving GSK – is having an unsettling effect on global supply chains across a variety of industry sectors.

But instead of planning an exodus, Western businesses should avoid over reacting and focus on finding new, appropriate strategies that will allow them to stay and profit from doing business in the world’s fastest-growing consumer market.

Of course, any business thinking about shifting operations to China in order to gain access to its developing marketplace should do so with its eyes fully open. Businesses that go there simply seeking to profit from their exposure to the market will be unlikely to find that things run smoothly.