When Boardex started mapping the professional relationships between prominent business people, the London-based company was targeting corporate governance watchdogs as clients.
James Daly, chief executive, thought its database would be used to track connections between executives and board members to guard against cronyism in the wake of Enron’s 2001 collapse.
The product eventually took off – but not in the way Boardex intended. Corporate governance watchdogs were interested, “but they didn’t have the budget to spend on it”.
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