Alibaba, the Chinese ecommerce company that has long -connected US brands to Chinese suppliers, now wants to help sell goods to American -consumers.
The company, which is poised for an initial public offering that analysts say could value it at more than $100bn, announced yesterday that it would launch its first majority-owned ecommerce venture in the US.
Two of Alibaba’s US subsidiaries, Vendio and Auctiva, will soon launch a business-to-consumer site, called 11 Main. Alibaba did not give further details about 11 Main beyond describing it as a boutique ecommerce platform selling “interesting quality products” from “handpicked shop owners”.
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