It only took until lunchtime on China’s main shopping holiday for consumers there to click their way to a new record for ecommerce sales in a single day.
Yesterday in China was Singles’ day, a day that ecommerce companies have turned into the world’s biggest for online shopping by offering a stream of promotions and discounts.
By 1:04pm, sales on Alibaba, the nation’s largest ecommerce group, reached Rmb19.1bn ($3.1bn), equivalent to all it sold on last year’s Singles’ day and about double what was sold last year on the US “Cyber Monday” following Thanksgiving.
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