Michael. Big bollocks. Loudmouth. You’ll find me not very sensitive.” That is how Michael O’Leary replied to a question from the Financial Times two years ago about how he preferred to be addressed. And this is what the chief executive of Ryanair – arguably Europe’s most reviled airline – said back then about the case for being nicer to its customers: “Couldn’t possibly be nicer?.?.?.?Our service consists of the lowest fare, an on-time flight on a brand new aircraft. Anything over that: go away,” he declared, amid some trademark expletives.
兩年前，英國《金融時報》曾問邁克爾?奧萊利(Michael O’Leary)，希望別人怎樣稱呼他。他當時的回答是：“叫我邁克爾、混球、大嗓門，都行。你會發現我不是個特別敏感的人?！倍谡劦缴拼櫩偷膯栴}時，他當時的回答則是：“沒法再好了……我們的服務包括最低廉的票價、準時的航班以及全新的飛機。除此以外，一概免談。”回答中還夾雜著一些他的標志性臟話。奧萊利擔任首席執行官的瑞安航空(Ryanair)，可以說是歐洲最受詬病的航空公司。