Apple made a bid to consolidate the iPad’s position at the high end of the tablet market in the face of competition from lower-cost rivals and new entrants such as Nokia, by putting a greater emphasis on software and device upgrades.
面對著低價產品和諾基亞(Nokia)等新對手的競爭，蘋果(Apple)更加注重軟件和設備的升級，以期鞏固iPad在高端平板電腦市場的地位。
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