So what is it that the airlines don’t get about air travel? Seven, going on eight decades of jet-propelled air transport have supported the creation of the global village. Flying connects. It makes global business a reality.
About 3bn passengers a year take to the world’s airways for business or pleasure. Virtual meetings and business contacts, virtual friendships and relationships may all be possible, but they clearly cannot substitute for the real thing.
It can be a hassle getting to and through the airport, and the in-flight experience may be less than glamorous depending on which end of the aircraft you can afford, but modern life is hard to imagine without air travel.
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