Step aside Barbie. The hottest gift for children this Christmas is not going to be a doll or a toy truck. It is a tablet.
Whether a new Kindle Fire, or a hand-me-down iPad, analysts predict 2012 will be the year children as young as three will unwrap tablets at trendsetting rates. And that has toymakers scrambling to stay relevant.
“The top two guys, Mattel and Hasbro, they are terrified,” said Sean McGowan, managing director of equity research at Needham & Company, an investment banking firm.
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