Chinese companies know all about zouchuqu – going out – and staking a claim in global markets whatever the cost. Take ZTE: the telecoms equipment maker has destroyed its own margins in its pursuit of the cut-throat global smartphone market. Energy group Cnooc, meanwhile, has offered a hefty premium for Canada’s Nexen, even though the deal is unlikely to add value. Both companies have something to learn from Lenovo.
中國企業迫切希望“走出去”以及不惜代價在全球市場獲得一席之地。以中興(ZTE)為例：這家電信設備制造商在進軍競爭激烈的全球智能手機市場過程中損害了自己的利潤率。能源集團中海油(CNOOC)為收購加拿大的尼克森(Nexen)報出了很高的溢價，即使該交易不太可能帶來增值效應。兩家公司都能從聯想(Lenovo)學到點東西。
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