Flagship stores have long been lossleaders for the luxury industry. Brands’ retail investment has soared in recent years, with projects becoming increasingly elaborate and expensive in the quest for patrons and profits – but entailing costs that are rarely recouped by sales.
長(zhǎng)期以來(lái)，奢侈品旗艦店一直是花錢賺吆喝。投資開名牌零售門店的趨勢(shì)近年來(lái)則是扶搖直上，店面包裝得眼花繚亂、耗資不菲，目的就是要吸引客流與增加利潤(rùn)——但光靠銷售很難填補(bǔ)各種費(fèi)用支出。
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