Anyone worried about the durability of demand in the world’s largest car market should feel reassured – if perhaps also a little rattled – after attending the press days at this week’s Beijing car show.
Amid the heat and noise at China’s leading auto event, throngs of Chinese and foreign reporters – and many non-journalists too – elbowed through the crowds to glimpse world premieres of cars that have global significance.
Lamborghini chose Beijing to unveil a prototype for its Urus sport utility vehicle, a hugely popular segment in China and a potential cash cow for the brand. Ford Motor showed four SUVs, including the EcoSport, a model designed expressly for China and other emerging markets.
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