One of my business partners has a dilemma: should he agree to our company appearing on a reality television show?
I did it twice, more than 10 years ago. The first time was fine, although the programme disappeared without trace. The second occasion was rather – ahem – less successful and afterwards I deeply regretted my moment of TV vanity.
So my initial advice was: “Don’t give in to your ego – tell the producers to forget it.”
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