Nike is developing plans to use Jeremy Lin, US basketball’s newest star, to market its products in China as it tries to maintain rapid growth in a region where its annual revenues are heading towards $3bn.
耐克(Nike)正擬訂計劃,打算利用美國籃球界最新涌現的明星林書豪(Jeremy Lin)在中國推廣產品。該公司在中國的年收入正朝著30億美元邁進,它試圖保持在華業務的快速增長。
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