China has been an unqualified success for Walmart in one sense: Chinese factories are the backbone of its low-cost global supply chain. Yet in another sense, the world’s biggest retailer by sales has met its match in the world’s biggest country by population. Unlike its mastery of the manufacturing process, Walmart has found that the other end of its China operations – selling to consumers – is much harder.
從某種意義上說，沃爾瑪(Walmart)在中國已大獲成功：中國的工廠支撐起了其低成本的全球供應鏈。但從另一種意義上來說，這家全球銷售額最高的零售商在全球人口最多的國家里遇上了對手。與掌控生產流程時的得心應手不同，沃爾瑪發現其在華經營的另一個方面——向消費者出售商品——要棘手得多。
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