China has banned advertisements during dramas and movies on television in the Communist party’s latest move to assert control over the country’s increasingly commercial media industry.
The rules, which come into effect in January, ban TV stations from running ads during films and drama episodes that run for 45 minutes or more.
Analysts said they could slow the world’s fastest-growing big advertising market next year, as the party’s media campaign starts to have a commercial impact, or divert TV ad budgets to other media.
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