The bad news for companies trying to sell their goods online to young Chinese consumers – who are both the world’s most internet savvy and most spendthrift – is that they are increasingly dubious about the credibility of online advertising, according a recent McKinsey study of Chinese consumer attitudes.
根據(jù)麥肯錫(McKinsey)近日一份關(guān)于中國(guó)消費(fèi)者態(tài)度的調(diào)研報(bào)告，對(duì)致力于在網(wǎng)上向中國(guó)年輕消費(fèi)者銷售商品的公司來說，有個(gè)壞消息是，這些消費(fèi)者對(duì)在線廣告的可信度愈發(fā)持懷疑態(tài)度。中國(guó)年輕消費(fèi)者是世界上最諳熟互聯(lián)網(wǎng)、最愛在網(wǎng)上花錢的消費(fèi)者。
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