Businesses are braced for a big jump in costs to protect their online trademarks after the body regulating internet domain names paved the way for thousands of new web addresses.
For around $500,000, companies and community groups will be able to create their own, customised internet domain names, such as .apple or .hitachi, rather than using the existing suffixes such as .com and .net.
The actual cost, however, could be a multiple of that amount for popular domain names contested by several parties with lawyers predicting that the new addresses will trigger big legal battles.
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