The National Basketball Association is targeting India with an aggressive marketing push as it seeks to replicate its success in China, which has become the league’s largest foreign market.
The NBA will announce a partnership with Times Group, India’s largest media company, today for a new section on the Times of India website that will feature news about the league for 12m readers per month.
The NBA Finals, which begin tonight, will also be broadcast live in India on Ten Sports, part of the league’s inaugural sale of television rights to the country of 1.15bn people.
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