In the Jinqiao Carrefour in eastern Shanghai, Coca-Cola and Pepsi – kingpins of the soft drinks industry the world over – are literally backed to the wall.
While Coca-Cola still has the biggest share of China’s $49bn soft drinks market, pride of place on a large display is given over to fast-growing local brews.
These include Wahaha’s vitamin-packed smoothies, Nongfu Spring’s exotic fruit blends, Wang Lao Ji’s herbal teas and scores of others like them.
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