In the autumn of 2009, when the Chinese web portal Sina launched its microblog, the new platform was barely noticed in the worldwide online cacophony. People were already sending more than 20m tweets a day on Twitter.
But while China may have had a late start, homegrown services resembling Twitter are now gaining such momentum in the world’s most populous internet market that they are bound to change the local industry landscape.
“There is a real war of the microblogs going on,” says Charles Zhang, chief executive of Sohu, one of China’s largest web portals and one of Sina’s fiercest rivals.
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