Barbie, the slender symbol of American consumerism, has shut up shop in Shanghai just two years after opening her biggest flagship store there.
Mattel, owner of the doll brand, said the bright pink, six-storey store had served its purpose of building brand awareness in China. But analysts say the investment failed because Mattel had not adjusted to the local market.
The withdrawal comes on the heels of store closures in China by US retailers Home Depot and Best Buy, which both struggled to crack the local market.
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