“Barbie is popular everywhere but when you go to Shanghai, mothers there are so passionate about her.” – That’s what Richard Dickson, Barbie’s general manager said ahead of opening a 6-floor flagship store in downtown Shanghai.
But Shanghai mothers’ passion, it seems, didn’t translate into sales. On Monday morning the vast Barbie store closed its doors, becoming the latest foreign retailer to hit the rocks in China.
According to Bloomberg, Barbie’s parent – Mattel – did not give a reason for the closure, and promised that this was certainly not the end of Barbie in China.
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