Groupon’s Chinese site went live on Monday and will start offering daily deals this month, the online coupon company said, marking its long-awaited entry to the world’s most populous internet market.
The start of GaoPeng.com has triggered curiosity among some Chinese industry incumbents and fear among others as Groupon is entering an already fiercely competitive market.
By the end of 2010, the number of groups buying websites in China had ballooned to 2,612 and total industry revenues were Rmb2.5bn ($380m), according to tuanlab, a web portal that links to online coupon sites.
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