Behavioural economics has never been hotter. It’s not just the success of books such as Nudge, Predictably Irrational and Basic Instincts, but the political influence of the field: one of Nudge’s authors, Cass Sunstein, runs the Office of Information and Regulatory Affairs for Barack Obama, and his co-author Richard Thaler has been advising David Cameron’s new Behavioural Insight Team, based in the Cabinet Office.
行為經濟學從未像現在這般炙手可熱。不僅《輕推》(Nudge)、《怪誕行為學》(Predictably Irrational)、《本能》(Basic Instincts)之類的書籍熱賣，而且該學說在政治上也獲得空前影響力：《輕推》的作者之一卡斯?桑斯坦(Cass Sunstein)是奧巴馬政府信息與監管事務辦公室(OIRA)主任，另一名作者理查德?塞勒(Richard Thaler)為戴維?卡梅倫(David Cameron)新組建的內閣辦公室行為研究小組(BIT)擔任顧問。
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