Alibaba.com, the world’s largest online platform for trade between businesses, said yesterday it was on track to increase profitability following a major push for market share over the past two years.
“We are seeing the first signs of margin improvement,” said David Wei, chief executive, following interim results which beat investors’ expectations.
In late 2008, Alibaba embarked on a marketing offensive and said it would temporarily sacrifice some profit for market share.
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