Last Friday Penguin had a birthday party. There was no cake, just armfuls of new books, mostly classics with contemporary designs, celebrating the establishment of the company by Allen Lane 75 years ago to the day. Lane was one of the most disruptive forces in the history of book publishing. He challenged every notion of how a book should be packaged, priced and sold. He showed how publishers can add value in the journey from a finished manuscript to a book in a reader’s hands and, in the process, created the most distinctive brand in the industry.
上周五，企鵝出版社(Penguin)舉辦了社慶，沒有蛋糕，只有一大堆新書，多為經(jīng)典圖書的新版設(shè)計(jì)，以此慶祝艾倫?萊恩(Allen Lane) 75年前創(chuàng)辦公司延續(xù)至今的這段歷史。萊恩是圖書出版界最具“顛覆性”的人物之一，他挑戰(zhàn)了圖書裝幀、定價(jià)和銷售方面的各個(gè)理念。他展示了在從文本定稿到讀者捧起書這一漫長旅程中，出版商如何增添價(jià)值，并在此過程中創(chuàng)建了出版界最具特色的品牌（企鵝）。