Ever since it took the great leap into the global market more than 40 years ago with a perfume fittingly named Zen, Shiseido has cultivated its image as a company epitomising refined eastern aesthetics.
Outside Japan, where it offers a broad cosmetics line-up, the company has focused on burnishing its reputation for luxury products.
But a growing need to expand more aggressively in Asia and changing consumer behaviour in its home market are forcing Japan's most famous cosmetics group to come up with a new look to appeal to a wider customer base.
您已閱讀15%(549字),剩余85%(3181字)包含更多重要信息,訂閱以繼續探索完整內容,并享受更多專屬服務。