HTC, the Taiwan smartphone maker being sued by Apple for patent infringement, has prided itself on being “quietly brilliant”, in the words of John Wang, chief marketing officer.
The attitude comes from its roots as a contract maker for brands such as Palm, Hewlett-Packard and T-Mobile, before it transformed itself into a branded group that became the biggest producer of Windows Mobile-based phones.
HTC was little known in Europe and the US until it made the first phone using Google's Android open-source software for T-Mobile in 2008.
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