Michael Ball, founder and creative director of the denim line Rock & Republic, had a brainwave last winter: 1970s supermarkets. Not the most obvious design inspiration, perhaps, but for Ball the generic packaging that lined the aisles back then – those white boxes with simple black lettering saying “dog food”, “beer”, or “chips” – could be used once again, this time in a more fashionable form. “I thought it would be fun to do the same thing with clothes,” he said.
去年冬天，Rock & Republic牛仔系列的創始人及創意總監邁克爾·鮑爾(Michael Ball)又萌生了新的靈感。他的創意來自于20世紀70年代的超市。那些堆放在超市走道兩旁、用黑筆寫著“狗食”、“啤酒”或“炸馬鈴薯條”的白色盒子或許并非是最顯而易見的設計靈感源泉，但是鮑爾相信，那種普通的包裝方式如今依然有用武之地，而且這一次，它將以更時尚的形式出現。他說：“如果把這種處理方式用到服裝上的話，我想一定會很有趣。”
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