When Anne Ruan goes to work in the morning, the Beijing subway is so crowded she can barely find a spot to stand. But the real-estate agent ignores the jostling of the other commuters and focuses on her book. Her e-book, that is.
Ms Ruan is one of about 5m Chinese who have taken up reading electronic books on mobile devices, according to the China e-book development report, released this year by an alliance of publishing and internet companies.
But while the Chinese market is expanding, western companies may find it difficult to get their piece of the pie, due to the e-reading trends emerging in China.
您已閱讀16%（607字），剩余84%（3291字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。