McDonald's yesterday lost an eight-year legal battle to prevent its Mc prefix being used by a Malaysian curry restaurant, potentially opening the way for other food retailers to borrow the celebrated prefix in the region.
The ruling by Malaysia's highest court allowing a privately owned Kuala Lumpur restaurant to call itself McCurry is the latest in a 70-year battle to protect the trademark of one of the world's most famous fast food franchises.
The US-based chain known for its Big Mac hamburgers, Golden Arches logo and Ronald McDonald mascot has aggressively sought to stamp out brand likenesses in other countries to varying levels of success.
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