More than 80 per cent of the biggest US advertisers are now using Facebook to promote themselves, suggesting that corporate America is starting to embrace the social networking site as a mainstream advertising platform.
This marks a striking shift as large companies were initially hesitant to advertise on social networks, since users appeared resistant to advertising and there were fears that corporate logos might appear alongside offensive content.
However, Facebook, which now has 340m unique monthly visitors, says that 83 of the top 100 advertising spenders in the US, as ranked by AdAge, the research group, now use its site. This group includes Johnson & Johnson, Nike and AT&T.
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