With the launch last month of the Azor, the “first British-designed, -engineered and -manufactured razor in a century”, the men's grooming brand King of Shaves has moved from the “software” of lotions into the “hardware” of razors. The Azor (￡4.99/$8) has, says King of Shaves, a “bonding technology”, complete with four blades (one better than Gillette's macho-titled Mach 3), that allows pressure against the skin to be more evenly applied.
男士美容品牌“剃須之王”(King of Shaves)上月發布了“百年首款英國構思、設計并生產的剃須刀”Azor，標志著該公司從護理液、化妝水的“軟件市場”走向了剃須刀的“硬件市場”。用“剃須之王”的話來說，Azor(售價4.99英鎊/8美元)通過黏合技術提供了一組四刃的刀片[優于吉列(Gillette)的鋒速3系列(Mach 3)]，使得皮膚受力更為平整。
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